The Solution
The first step in helping ANGLR was to determine who their users where, what they are after, and how they could help them improve. Fishing in general is a vast landscape. From oceans to ponds, every detail associated with “fishing” can be different. In addition to that, each angler has their own diverse background and preferences. To help establish a generalized audience, we created user personas that capture the three major groups of fishermen.
Where it all starts
At the core, ANGLR’s most valuable feature is it’s FishMode. An angler can use FishMode to record his/her time on the water to help them better understand and develop patterns of their time spent fishing. With the ability to log catches and mark waypoints, this allows an angler to create a in-depth “log” of each trip. Each trip and catch automatically grabs real time data for weather and water conditions. Once a trip is complete a user can view this data in a trip summary to help them understand what patterns and conditions help make a day on the water epic!
One of the largest efforts was redefining the FishMode experience for ANGLR. This was the core functionality of the app and was the point of entry that defines a users journey with ANGLR. The first and foremost principle instilled was to spend less time on a mobile device and more time fishing. Reducing the amount of information on the screen helped anglers focus on what was required for recording their trips. For the professional and data oriented anglers, advanced features are available via secondary actions, but for the vast majority of users it is as simple as tapping a start button to start a trip.
To quickly get the redefined experience into the wild, we created a mix between lo-fidelity and high fidelity screens for the team to develop. This helped the development side move forward while product was defining new features.
